Westwood One Expands Super Bowl LX Coverage with New Tailgate Show and Bad Bunny Halftime Broadcast

Event summary

  • Westwood One, a Cumulus Media subsidiary, will broadcast its 53rd Super Bowl on February 8, 2026, covering the game between the New England Patriots and Seattle Seahawks at Levi’s Stadium.
  • The broadcast will feature Kevin Harlan (play-by-play), Kurt Warner (analyst), Gene Steratore (rules analyst), and Laura Okmin (sideline reporter).
  • Scott Graham and Ryan Harris will anchor pregame, halftime, and postgame coverage, including an interview with NFL Commissioner Goodell.
  • Westwood One introduces the new 'Tailgate Show' hosted by Mike Golic Sr. and Mike Golic Jr., expanding its pre-game offerings.
  • The broadcast will reach approximately 600 terrestrial radio stations, SiriusXM, NFL+, and the American Forces Radio Network, with an estimated 56 million listeners annually.

The big picture

Westwood One’s expanded Super Bowl LX coverage reflects the growing importance of multi-platform broadcasting in the sports media landscape. As traditional radio audiences decline, the integration of digital streaming and live events is critical for maintaining relevance. Cumulus Media’s strategy of leveraging high-profile partnerships, such as with the NFL and Apple Music, underscores its commitment to scaling its audio network and capturing a broader audience.

What we're watching

Content Differentiation
Whether Westwood One’s expanded pre-game and halftime offerings can enhance listener engagement and differentiate its broadcast from competitors.
Audience Reach
The pace at which Westwood One can grow its listener base beyond traditional radio through digital and streaming platforms.
Strategic Partnerships
How Westwood One’s collaboration with NFL and Apple Music will impact future content deals and revenue streams.