Cumulus Media Expands NCAA Women’s Basketball Coverage Across 200+ Platforms

Event summary

  • Cumulus Media’s Westwood One will provide exclusive multiplatform audio coverage of the 2026 NCAA Women’s Basketball Tournament, spanning 200+ radio stations, streaming services, and smart devices.
  • Coverage begins March 27 with Sweet Sixteen matchups and concludes April 5 with the National Championship.
  • All-Star broadcast team includes Ryan Radtke, Debbie Antonelli, and Ros Gold-Onwude for the Final Four and National Championship.
  • Content will be available on NCAA.com/MarchMadness, WestwoodOneSports.com, and multiple apps, including Alexa-enabled devices.

The big picture

Cumulus Media’s expansion of NCAA Women’s Basketball coverage aligns with the broader trend of multiplatform content distribution in sports broadcasting. By leveraging partnerships with SiriusXM, TuneIn Premium, and smart devices, the company aims to capture a larger share of the growing audio sports market. The strategic move underscores the importance of reaching audiences across diverse digital and traditional platforms to maintain competitive relevance.

What we're watching

Audience Growth
Whether Cumulus Media can sustain increased engagement with expanded multiplatform coverage.
Content Strategy
How the integration of new platforms like Alexa and TuneIn Premium will impact user experience.
Competitive Positioning
The pace at which Cumulus Media can differentiate itself in the crowded sports broadcasting market.