Cumulus Media’s Westwood One Expands NCAA Basketball Coverage with 19 Conference Championship Games
Event summary
- Westwood One will broadcast 19 NCAA Men’s and Women’s Basketball Conference Championship games from March 7 to March 15, 2026.
- Coverage includes key conferences such as the SEC, Big East, Ivy League, and American Conference.
- Selection Sunday, revealing the 68-team field for both men’s and women’s tournaments, will be hosted by Jason Horowitz with analysts PJ Carlesimo and Debbie Antonelli.
- Games will be available on terrestrial radio, SiriusXM, and streamed for free on westwoodonesports.com and the Westwood One Sports app.
The big picture
Cumulus Media’s extensive coverage of NCAA Basketball Conference Championship Week underscores its strategy to dominate the sports audio landscape. By combining traditional radio with digital streaming, the company aims to capture a broader audience and reinforce its role as a key player in sports broadcasting. This move aligns with the broader industry trend of multi-platform content delivery to enhance viewer engagement and advertising revenue.
What we're watching
- Audience Engagement
- How the expanded coverage will impact listener engagement and reach for Westwood One.
- Competitive Positioning
- Whether Cumulus Media can leverage this coverage to strengthen its position in the sports broadcasting market.
- Content Strategy
- The pace at which Cumulus Media integrates digital and traditional broadcasting platforms to maximize audience access.
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