Origence Launches Auto Refinance Solution to Capture Credit Union…

Event summary

Origence launched a new auto refinance solution, Hello Refi, for credit unions, initially serving 47 clients.
The solution operates under FI Connect, Origence’s nationwide licensed finance company.
Auto refinance volume in Q1 2026 reached 111,000 consumers, nearly double the number two years earlier.
Chris Brown, Origence’s senior vice president of operations and lending support, will lead the new refinance business.

The big picture

Origence’s new auto refinance solution targets a rapidly growing market, where credit unions have become the largest share of refinancing activity. The launch positions Origence to compete directly with other refinance providers and brokers, leveraging its existing network of credit union clients. The strategic move underscores the importance of direct-to-consumer channels in the lending space, particularly in an economic environment where consumers seek to lower their auto payments.

What we're watching

Market Penetration: How quickly Hello Refi can capture a significant share of the growing auto refinance market.
Credit Union Adoption: Whether credit unions will integrate Hello Refi into their existing refinance partnerships.
Consumer Response: The pace at which consumers adopt Hello Refi for lower auto payments.