CSTS Enterprises Taps Sports Hospitality Veteran to Drive Global Expansion
Event summary
- CSTS Enterprises appointed Carlos Pulido as Regional Director of Sports on September 17, 2026
- Pulido brings 30 years of experience in sports hospitality, previously holding roles at On Location and Winterhill Hospitality
- He will lead CSTS's regional sports strategy and drive commercial growth across key markets
- CSTS Hospitality is a joint venture between CSTS Enterprises and SHANKAI Sports, focusing on major events like FIFA World Cup 2026 and UEFA EURO 2028
The big picture
The appointment underscores CSTS's push to capitalize on the growing demand for premium sports travel and hospitality experiences, particularly around major international events. Pulido's extensive network and experience suggest CSTS is positioning itself to become a major player in the global sports hospitality market, competing with established firms in the space.
What we're watching
- Strategic Execution
- How Pulido's deep industry relationships will translate into commercial growth for CSTS's sports hospitality division
- Market Penetration
- The pace at which CSTS can expand its sports hospitality offerings across key international markets
- Competitive Positioning
- Whether CSTS can differentiate itself from competitors like On Location and Winterhill Hospitality in the premium sports travel space
Related topics