Crocs, Inc.
Crocs, Inc. is an American footwear company that designs, develops, manufactures, markets, distributes, and sells casual lifestyle footwear and accessories for women, men, and children. Headquartered in Broomfield, Colorado, the company's mission is to "Create A More Comfortable World For All," focusing on Comfort for The Planet, Comfort for Our Communities, and Comfort for All People.
The company's product portfolio includes its iconic molded clogs, sandals, loafers, sneakers, boots, slides, and various accessories such as Jibbitz™ charms. Crocs operates under its namesake brand and the HEYDUDE brand, which it acquired in 2021/2022. Its products are sold in over 80 countries through wholesale and direct-to-consumer channels.
Led by CEO Andrew Rees since 2017, Crocs has recently reported better-than-expected first-quarter 2026 results and raised its full-year outlook. In January 2026, the company unveiled its new global brand platform, "Wonderfully Unordinary," emphasizing self-expression. Crocs is also committed to sustainability, aiming for net-zero emissions by 2040 and a 50% reduction in carbon footprint per shoe by 2030, notably through the use of bio-circular Croslite material. The company has expanded its "Old Crocs. New Life." shoe takeback program to Europe and Asia-Pacific, and engages in global partnerships, such as with UNICEF's Upshift program.
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