Cresset Promotes President Susie Cranston to CEO as Founders Shift to Executive Co-Chair Roles
Event summary
- Susie Cranston, current President of Cresset, will become CEO on April 15, 2026.
- Co-founders Avy Stein and Eric Becker transition to Executive Co-Chair roles.
- Cranston joins the Board of Directors as part of the leadership transition.
- Cresset operates in over 20 locations across the U.S., serving ultra-high-net-worth families.
The big picture
Cresset's leadership transition underscores a broader trend in the multi-family office space toward structured succession planning. As ultra-high-net-worth families increasingly demand long-term stewardship, firms like Cresset are formalizing governance structures to ensure continuity. The shift from founders to professional management teams is critical for sustaining client trust and operational excellence.
What we're watching
- Leadership Continuity
- How Cranston's promotion will affect Cresset's strategic direction and client relationships.
- Founder Influence
- Whether Stein and Becker's continued involvement as Executive Co-Chairs will create governance tensions.
- Growth Strategy
- The pace at which Cresset expands its capabilities through acquisitions under Cranston's leadership.