Cracker Barrel Old Country Store, Inc.

Cracker Barrel Old Country Store, Inc. is a publicly traded company that operates a chain of restaurant and gift stores across the United States. Founded in 1969 in Lebanon, Tennessee, the company's core business revolves around a unique dual concept, offering homestyle Southern cuisine alongside a curated selection of country-themed merchandise. Its mission is to "Please People" by providing good food, good service, and good times, aiming to delight guests with warm hospitality and nostalgic retail experiences that create lasting memories. The company's headquarters remain in Lebanon, Tennessee.

The company's services include full-service restaurants that serve breakfast, lunch, and dinner, featuring classic Southern dishes. Complementing the dining experience, each location includes a gift shop offering a variety of items such as rocking chairs, holiday gifts, toys, apparel, and packaged foods. Cracker Barrel also provides catering, curbside pickup, and delivery options. Operating within the casual dining and specialty retail sectors, the company primarily targets interstate travelers, families, seniors, and value-oriented diners, with a substantial presence along major highways and in suburban areas across 43 states.

Led by President and CEO Julie Felss Masino, Cracker Barrel is currently undergoing a multi-year "Strategic Transformation Plan," launched in early 2024, backed by a $700 million investment. This initiative aims to modernize operations, refresh the brand identity, and attract younger demographics while retaining its loyal customer base. Recent notable news includes positive fiscal Q3 2026 results, which showed improved comparable store sales and traffic trends, particularly for dinner, leading the company to raise its full-year profit expectations. The retail segment has also recently outperformed restaurant comparable sales. Cracker Barrel Old Country Store, Inc. also owns the fast-casual chain Maple Street Biscuit Company.