CPI and Bankjoy Partner to Boost Digital Wallet Adoption for…

Event summary

CPI Card Group (Nasdaq: PMTS) partners with Bankjoy to offer push provisioning for community banks and credit unions.
Push provisioning allows customers to add debit/credit cards to digital wallets directly from their financial institution’s app.
CPI data shows push provisioning can increase card activation rates by 15-20%.
Bankjoy clients gain access to CPI’s established integrations with digital wallets and payment processors.

The big picture

The partnership underscores the growing importance of digital wallet integration for financial institutions, particularly as younger consumers increasingly expect seamless, omnichannel payment experiences. Community banks and credit unions, often lagging in digital innovation, now have a streamlined way to compete with larger players. The push provisioning trend reflects broader industry shifts toward reducing friction in digital payments, with potential implications for card issuance and customer retention.

What we're watching

Adoption Pace: How quickly community banks and credit unions will integrate push provisioning and whether it drives meaningful card usage.
Competitive Response: Whether larger financial institutions or fintechs will accelerate their own push provisioning efforts in response.
Regulatory Scrutiny: The extent to which regulators may examine push provisioning for security or consumer protection implications.