Coventry Deepens NAIFA Ties with Exclusive Life Settlement Sponsorship
Event summary
- Coventry becomes exclusive Gold sponsor of NAIFA in the life settlement category.
- Sponsorship supports 2026 initiatives including FSP Institute and Congressional Conference.
- Aims to expand advisor education on life settlements as part of financial planning.
- Coventry has acquired over 23,000 life insurance policies and completed $50B in longevity-linked transactions.
The big picture
Coventry's deepened NAIFA partnership reflects growing industry focus on life settlements as a financial planning tool. The sponsorship aligns with broader trends of advisors seeking holistic solutions for clients with underperforming life insurance policies. With over $50B in longevity-linked transactions, Coventry is positioning itself as a key player in expanding advisor education and market access.
What we're watching
- Advisor Engagement
- How Coventry's expanded NAIFA sponsorship will affect advisor adoption of life settlements.
- Market Education
- Whether NAIFA's programming can shift advisor perceptions of life settlements as a viable financial tool.
- Strategic Alignment
- The pace at which Coventry integrates life settlements into broader financial planning conversations.
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