CSC Pushes Enterprises to Secure .BRAND Domains Amid AI-Driven Cyber Threats — Corporation Service Company (CSC)

Event summary

CSC launches a program to support enterprises applying for .BRAND domains during ICANN’s second gTLD application window, open from April 30 to August 12, 2026.
CSC manages over one-third (160+) of all existing .BRANDs and boasts a 100% success rate in the first round of applications in 2012.
.BRAND domains provide exclusive control over domain infrastructure, mitigating phishing and spoofing risks exacerbated by AI-driven threats.
AI’s role in brand discovery and evaluation has transformed .BRAND TLDs into a strategic asset for security, trust, and digital strategy.

The big picture

CSC’s push for .BRAND domains comes as AI-driven cyber threats escalate, making traditional domain security measures insufficient. The second ICANN gTLD application window presents a strategic opportunity for enterprises to consolidate their digital infrastructure under exclusive .BRAND TLDs, enhancing security and trust in an AI-powered discovery landscape.

What we're watching

AI Impact: How AI will continue to reshape the cyber threat landscape and influence the adoption of .BRAND domains.
Strategic Clarity: Whether enterprises can effectively integrate .BRAND TLDs into their long-term digital strategies beyond competitive pressure.
Application Success: The pace at which organizations will prepare and submit applications before the August 12, 2026 deadline.