Corero Secures Latin American Foothold with Auben Networks Partnership
Event summary
- Corero Network Security has partnered with Argentina-based Auben Networks to expand its DDoS protection services in Latin America.
- Auben will resell Corero’s full portfolio, including the SmartWall ONE platform, across Argentina, Chile, and neighboring markets.
- This marks Corero’s first regional partnership in Argentina and aims to strengthen its presence in Mexico.
- The partnership is intended to address rising demand for DDoS protection driven by accelerating digital transformation in Latin America.
The big picture
The partnership highlights the growing demand for specialized cybersecurity solutions in Latin America, driven by increased digital adoption and a rising threat landscape. Corero’s move to leverage a regional partner like Auben demonstrates a shift towards localized distribution models to overcome market entry barriers and compete effectively against larger, global players. This strategy is increasingly common for Western cybersecurity firms seeking to penetrate emerging markets.
What we're watching
- Regional Adoption
- The success of this partnership hinges on Auben’s ability to effectively integrate Corero’s solutions and gain traction with local service providers and enterprises, which will dictate the speed of expansion beyond Argentina.
- Mexico Penetration
- Corero’s stated goal of strengthening its footprint in Mexico will depend on Auben’s ability to navigate the competitive landscape and build trust within the Mexican market, given the presence of established players.
- Competitive Response
- Other DDoS protection providers may react to Corero’s expansion into Latin America, potentially intensifying competition and requiring Corero to demonstrate a clear value proposition to maintain market share.
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