Corebridge Financial Launches Progressive Trigger Index Annuity…

Event summary

Corebridge Financial introduced Progressive Trigger, a first-of-its-kind index annuity strategy designed to preserve future growth potential despite market downturns.
The strategy features a built-in Memory feature that accumulates eligible interest percentages following periods of negative index performance.
Progressive Trigger is available exclusively through the Power Select Builder® index annuity, distributed by Market Synergy Group.
The strategy complements traditional performance-triggered options and other interest-crediting strategies in Power Select Builder.

The big picture

Corebridge Financial's launch of Progressive Trigger reflects a strategic move to differentiate its index annuity offerings in a competitive retirement solutions market. With over $390 billion in assets under management and administration as of June 30, 2026, the company is leveraging innovation to address the challenges of market volatility and recovery times. This move underscores the industry's focus on providing more flexible and resilient retirement products.

What we're watching

Market Adoption: How quickly financial professionals and their clients will adopt Progressive Trigger, given its unique approach to handling market downturns.
Competitive Response: Whether competitors will introduce similar strategies, potentially shifting the landscape of index annuity offerings.
Regulatory Scrutiny: The level of regulatory attention the new strategy may attract, given the complexities of index annuity products.