ControlUp Launches MSP Platform to Combat IT Talent Shortages

Event summary

  • ControlUp released 'ControlUp for MSPs,' a multi-tenant platform targeting managed service providers.
  • The platform combines real-time visibility, automation, and MSP-optimized licensing, alongside go-to-market support.
  • The offering includes a tenant manager console, flexible license pooling, and guided onboarding tools.
  • Eric Egolf, CEO of CIO Solutions, praised ControlUp's feature implementation and partnership approach.

The big picture

ControlUp’s move into the MSP market reflects the broader trend of IT service providers seeking to automate and optimize operations amidst persistent talent shortages and margin compression. The platform’s focus on DEX and proactive remediation aligns with the growing demand for value-added services beyond traditional break-fix support. This represents a strategic shift for ControlUp, expanding its reach beyond direct enterprise clients to leverage the established MSP channel.

What we're watching

Margin Pressure
Whether ControlUp’s licensing model can genuinely alleviate MSP margin pressure, or if it simply shifts the cost structure.
Channel Adoption
The pace at which MSPs adopt ControlUp for MSPs will determine its success, as the platform’s value is heavily reliant on partner buy-in.
Integration Risk
The reliance on integrations with existing MSP tools (ServiceNow, Freshworks, Intune) creates integration risk; any disruption could significantly impact user experience and adoption.

Related topics

Automation