ControlUp Bolsters Leadership with Acquisition Integration, Eyes DEX Expansion
Event summary
- ControlUp appointed Gadi Feldman as Chief Product Officer (CPO), bringing him back from the Takoto acquisition.
- Bob Johnson joined as Senior Vice President of Global Alliances and Partnerships.
- Takoto, an Israel-based automation company, was acquired by ControlUp in 2025.
- The leadership changes were announced alongside the ControlUp ‘Beyond Experience’ EMEA Channel Summit 2026.
- ControlUp serves nearly 2,000 organizations, including over one-third of the Fortune 100.
The big picture
ControlUp's leadership expansion, particularly the re-integration of Gadi Feldman and his Takoto team, signals a strategic pivot towards deeper automation and proactive IT management within the Digital Employee Experience (DEX) market. This move comes as organizations increasingly seek to streamline IT operations and improve employee productivity through automation, a trend accelerated by the ongoing shift towards remote and hybrid work models. The focus on partnerships suggests ControlUp intends to leverage a broader ecosystem to deliver its solutions, reflecting the complexity of modern IT environments.
What we're watching
- Product Integration
- The success of ControlUp’s DEX platform hinges on the effective integration of Takoto’s automation capabilities, and whether Feldman can unify disparate technologies into a cohesive offering.
- Partner Adoption
- Johnson’s ability to cultivate and leverage strategic partnerships will be critical to expanding ControlUp’s market reach and driving adoption of its Drive DX partner program.
- Market Saturation
- With a significant presence among Fortune 100 companies, ControlUp faces the challenge of sustaining growth by penetrating smaller organizations and demonstrating value beyond enterprise clients.