Contour Airlines Adds Seasonal Route to Myrtle Beach, Expanding Regional Reach

Event summary

  • Contour Airlines will operate seasonal nonstop flights between Beckley, West Virginia (BKW) and Myrtle Beach, South Carolina (MYR) from June 3 to August 13, 2026.
  • Flights will operate twice weekly on Wednesdays and Saturdays using a 30-seat ERJ-135 regional jet.
  • The route aims to provide direct access to Myrtle Beach for travelers from southern West Virginia.
  • Contour Airlines offers complimentary snacks and beverages, and expanded legroom on all flights.

The big picture

Contour Airlines' strategy of targeting underserved regional markets continues, capitalizing on a demand for direct flights that larger carriers often overlook. This seasonal route expansion demonstrates a focus on leisure travel, a segment that may see increased demand post-pandemic. The limited flight frequency and short duration suggest a test of market viability rather than a long-term commitment, and will provide insight into the broader appetite for regional air travel.

What we're watching

Demand Elasticity
The success of this seasonal route hinges on leisure demand from southern West Virginia, which may be sensitive to pricing and broader economic conditions.
Competitive Response
Existing carriers or low-cost airlines may react to Contour’s entry into the BKW-MYR market, potentially impacting pricing and profitability.
Interline Strategy
Contour’s reliance on interline partnerships with Alaska, American, JetBlue, and United will be critical for attracting passengers and expanding its network reach.

Related topics

Airlines