Consello Expands EU Footprint with Brussels Office
Event summary
- Consello opened a Brussels office on September 1, 2026, led by Ruud Wassen as Managing Director.
- Wassen brings over 20 years of experience in EU and international corporate and public affairs.
- The office marks Consello's expansion into the EU's key policymaking and regulatory hub.
- Wassen previously served as Chief Client Officer at Burson Brussels and Chief Marketing Officer for Cigna Healthcare International.
The big picture
Consello's Brussels expansion positions it to better serve multinational clients navigating EU regulatory complexities. The move comes as geopolitical disruption and regulatory risk increasingly dominate CEO agendas, particularly for companies operating across borders. With offices now in key global hubs, Consello is building a network that competes with larger consultancies on policy influence while maintaining boutique advisory advantages.
What we're watching
- Regulatory Influence
- How Consello's Brussels presence will impact its ability to shape EU policy for multinational clients.
- Competitive Positioning
- Whether this move strengthens Consello's position against larger consultancies in the EU market.
- Geopolitical Strategy
- The pace at which Consello integrates geopolitical risk advisory into its European client offerings.
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