Cohen & Steers Taps Veteran Marketer Schneberger to Drive Global Growth
Event summary
- Erik Schneberger appointed as Chief Marketing Officer at Cohen & Steers, effective July 20, 2026.
- Schneberger brings over 20 years of marketing experience from firms like American Century Investments and Neuberger Berman.
- He will oversee global marketing initiatives, reporting to Daniel Noonan, Head of Global Distribution.
- Cohen & Steers positions the hire as key to amplifying its brand in real assets and alternative income sectors.
The big picture
Cohen & Steers is doubling down on marketing leadership to capitalize on tailwinds in real assets, a sector increasingly attractive for alternative income. The hire underscores the firm's push to modernize its brand and distribution capabilities amid a competitive landscape where differentiation through client education and digital innovation is critical.
What we're watching
- Brand Evolution
- How Schneberger's expertise in digital innovation will reshape Cohen & Steers' global brand presence.
- Market Positioning
- Whether the firm can sustain momentum as a leader in real assets amid competitive pressures.
- Client Engagement
- The pace at which Cohen & Steers integrates Schneberger's client engagement strategies across wealth and institutional channels.