Cognitiv Co-Founders Land on ADWEEK AI Power 50 Amid ContextGPT Surge
Event summary
- Cognitiv co-founders Jeremy Fain and Dr. Aaron Andalman named to ADWEEK AI Power 50 list.
- ContextGPT, Cognitiv’s flagship product, saw 388% growth in 2025.
- Company reported 67% YoY growth in new clients and 29% improvement in average ROAS in H2 2025.
- Andalman led development of ContextGPT’s Interactive Audience Exploration and Relevance Engine upgrades.
The big picture
Cognitiv’s recognition underscores the growing influence of deep learning in adtech, with ContextGPT emerging as a key differentiator. The company’s 388% product growth highlights the shift from static audience segments to dynamic, AI-driven targeting. As competitors play catch-up, Cognitiv is positioning itself as both an infrastructure provider and thought leader in responsible AI development.
What we're watching
- Product Differentiation
- Whether Cognitiv can sustain its lead in contextual targeting as competitors adopt similar AI capabilities.
- Market Expansion
- The pace at which Cognitiv scales beyond advertising into other sentiment-analysis applications like More Positiv.
- AI Governance
- How Andalman’s advocacy for AI transparency impacts industry standards and regulatory frameworks.
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