Cognitiv’s CTV Tech Boosts Fanatics Sportsbook’s Customer Lifetime Value by 19%
Event summary
- Cognitiv’s full-funnel CTV solution increased Fanatics Sportsbook’s customer lifetime value by 19%.
- The technology also drove an 18% lift in brand awareness during March Madness for Fanatics Sportsbook.
- For Fanatics Casino, the solution achieved an 11% lift in brand awareness and a 12% lift in customer lifetime value.
- Cognitiv’s deep learning models identified net-new audiences across CTV and online video likely to generate long-term value.
- U.S. CTV ad spend is projected to reach $38B in 2026, growing 14.5% year-over-year.
The big picture
Cognitiv’s success with Fanatics underscores the growing demand for precision in CTV advertising, moving beyond broad-based reach to real-time predictive intelligence. As U.S. CTV ad spend surges, the ability to target high-value audiences with deep learning models is becoming a critical differentiator in competitive sectors like sports betting and online gaming. The integration of AudienceGPT and Custom Algorithms allows for portable, high-quality audience segments across multiple channels, enhancing overall campaign effectiveness.
What we're watching
- Ad Tech Scalability
- How Cognitiv’s deep learning models will scale across other high-growth sectors beyond sports betting.
- Competitive Differentiation
- Whether Fanatics can sustain its competitive edge with Cognitiv’s technology amid increasing market saturation.
- CTV Ad Spend Efficiency
- The pace at which Cognitiv’s precision targeting reduces wasted ad spend in the rapidly expanding CTV market.
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