Coca-Cola India Partners with IRCTC to Launch Branded Train…

Event summary

Coca-Cola India and IRCTC launched the Sprite Tejas Express, a branded train on the Lucknow–New Delhi–Lucknow route, starting August 2026.
The train will operate for six months with five coaches featuring Sprite branding and onboard beverage offerings.
Sustainability initiatives include benches made from recycled plastic and a flag made from repurposed PET bottles.
Sprite has also collaborated with Wow! Momo to enhance the onboard food experience.

The big picture

This partnership marks a strategic move by Coca-Cola India to integrate its beverage brand into the travel experience, aligning with broader trends in experiential marketing and sustainability. By collaborating with IRCTC, Coca-Cola aims to tap into the high footfall of the Delhi–Lucknow corridor, a key market for the company. The initiative also reflects a growing emphasis on eco-friendly practices in consumer-facing industries.

What we're watching

Market Expansion: Whether Coca-Cola India can leverage this partnership to expand its presence in the travel ecosystem and reach new consumer segments.
Consumer Engagement: The effectiveness of Sprite's branding and onboard experiences in enhancing passenger engagement and loyalty.
Sustainability Impact: The long-term sustainability of the recycled material applications and their influence on consumer perception.