AR Drives 58% of Consumer Purchases as Immersive Tech Adoption Accelerates — Clutch Technologies Inc.

Event summary

60% of consumers have used AR/VR, with 54% expecting increased usage in the next two years.
58% of consumers made a purchase after using AR features, highlighting its role as a conversion tool.
Smartphones dominate AR/VR access (61%), outpacing standalone VR headsets due to accessibility.
Top barriers to adoption include high device costs (51%) and lack of useful content (32%).

The big picture

Clutch's report underscores AR's shift from novelty to a critical retail tool, solving online shopping friction. As consumer behavior evolves, brands leveraging immersive tech for practical applications—like virtual try-ons—are likely to gain competitive advantage. The findings align with broader trends in digital commerce, where experiential engagement drives conversion.

What we're watching

Adoption Pace: Whether AR/VR usage will sustain its growth trajectory beyond early adopters.
Content Quality: How brands address the lack of useful content to drive broader adoption.
Device Accessibility: The impact of smartphone dominance on AR/VR innovation and market expansion.