Club Med Posts 4% Revenue Growth in 2025, Expands into Emerging Markets
Event summary
- Club Med reported €2.222 billion in business volume for 2025, up 4% year-over-year, with operating margins improving.
- Average daily rate increased by 5% to €241, while room occupancy rose 1.8 percentage points to 75.8%.
- East, South Asia, and Pacific (ESAP) region saw 13% business volume growth, driven by 21% increase in mountain resorts and 20% rise in sailing yacht operations.
- 2026 expansion includes new resorts in South Africa, Malaysia, and Thailand, with additional properties planned for 2028-2029 in Canada, Italy, Oman, and Indonesia.
The big picture
Club Med's resilient performance in 2025 highlights the enduring appeal of all-inclusive, high-touch travel experiences even in challenging economic conditions. The company's strategic pivot toward emerging markets and premium offerings aligns with broader industry trends toward experiential luxury and sustainability. With €2.222 billion in annual revenue, Club Med is positioning itself as a key player in the evolving global travel landscape, particularly in regions like Southeast Asia where demand for culturally rich, active experiences is rising.
What we're watching
- Emerging Market Penetration
- How Club Med's expansion into Southeast Asia and other emerging markets will affect its long-term growth trajectory.
- Premiumization Strategy
- Whether the focus on high-end, experiential travel can sustain margin expansion amid economic volatility.
- Sustainability Credentials
- The pace at which BREEAM certification and other eco-initiatives will influence competitor positioning and regulatory compliance.
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