Cloudinary Ltd.

Cloudinary is a Software-as-a-Service (SaaS) company that provides a cloud-based platform for comprehensive media management. Its core business revolves around enabling websites and applications to efficiently manage, transform, optimize, and deliver images and videos. The company's mission is to empower businesses to unlock the full potential of their visual media, facilitating the creation of highly engaging digital experiences. Cloudinary's primary headquarters are located in San Jose, California, United States, with additional offices in countries including Israel, the UK, Poland, and Singapore.

The platform offers a robust suite of products and services, including powerful image and video APIs and digital asset management (DAM) solutions. These tools allow developers and marketers to upload, store, manipulate, and deliver media assets with features such as AI-powered transformations, automated media workflows, responsive image breakpoint generation, and support for various modern formats like JPEG XL. Cloudinary's solutions are designed to enhance user experience, optimize performance, and streamline media-related operations across diverse market segments.

Co-founded in 2012 by Itai Lahan (CEO), Tal Lev-Ami (CTO), and Nadav Soferman (CPO), Cloudinary remains a privately held company with its founders retaining significant control. In recent developments, Cloudinary has continued to innovate with AI-driven capabilities. In May 2026, the company launched Cloudinary Agents, AI-powered tools aimed at streamlining enterprise visual media management through automation of taxonomy, search, moderation, and workflows. Additionally, in June 2026, Cloudinary introduced an AI capability called "Image to Video," which automatically generates high-quality videos from existing image libraries. The company was valued at $2 billion in February 2022 following secondary transactions.