Clear Channel Outdoor Expands Anti-Human Trafficking Campaign with New Partners
Event summary
- Clear Channel Outdoor launched a nationwide digital out-of-home campaign 'Can You See Me?' in June 2026, partnering with A21, Compass Connections, and Union Pacific to combat human trafficking.
- The campaign runs through July 31, 2026, coinciding with the 2026 World Cup and World Day Against Trafficking in Persons on July 30.
- Billboards are displayed across 25 U.S. markets, aiming to educate the public about human trafficking risks during major sporting events.
- The campaign has led to over 600 signals to the National Human Trafficking Hotline from campaign cities since its launch.
The big picture
Clear Channel Outdoor's expansion of its anti-human trafficking campaign underscores the growing role of out-of-home advertising in social advocacy. The partnership with A21, Compass Connections, and Union Pacific highlights a strategic shift towards leveraging large-scale events to drive public awareness and action. This initiative aligns with broader industry trends where companies are increasingly using their platforms for societal impact beyond commercial gains.
What we're watching
- Campaign Impact
- How the 'Can You See Me?' campaign will affect the number of calls to the National Human Trafficking Hotline and subsequent rescues.
- Partnership Effectiveness
- Whether the collaboration between Clear Channel Outdoor, A21, Compass Connections, and Union Pacific can sustain long-term awareness and action against human trafficking.
- Public Engagement
- The pace at which public engagement with anti-human trafficking initiatives increases following high-profile campaigns like this one.