Clear Channel Outdoor Launches Star-Powered Campaign to Boost Summer Learning Access — Clear Channel Outdoor Holdings, Inc.

Event summary

Clear Channel Outdoor (CCO) partners with NSLA, The Felix Organization, and A BroaderWay Foundation for a national digital billboard campaign promoting summer learning programs.
Campaign features Idina Menzel and Darryl 'DMC' McDaniels, launching during National Summer Learning Week (July 6–10, 2026).
Aims to address the gap where 12.6 million U.S. children lack access to structured summer programs due to cost.
Campaign directs donations to SummerKids.org to support NSLA's efforts in connecting families with affordable summer enrichment programs.

The big picture

Clear Channel Outdoor leverages its digital billboard network to address a critical gap in summer learning access, aligning with broader industry trends of brands using advertising for social good. The campaign underscores the growing demand for structured summer programs, as highlighted by the America After 3PM report, which notes that 24.6 million parents seek such opportunities for their children.

What we're watching

Campaign Effectiveness: Whether the star-powered campaign can drive significant donations and awareness for NSLA's summer learning programs.
Program Accessibility: The pace at which affordable summer enrichment programs expand to underserved communities.
Partnership Impact: How CCO’s collaboration with NSLA and other nonprofits influences its brand perception and future social impact initiatives.