Cineverse Partners with Air Bud and Pedigree for Dog-Friendly Movie Screenings — Cineverse Corp.

Event summary

Cineverse Corp. partners with Air Bud Entertainment and Pedigree for multi-city dog-friendly movie screenings in August 2026.
Events will feature exclusive behind-the-scenes looks at 'Air Bud Returns' and screenings of the original 1997 film.
'Air Bud Returns' is set for theatrical release on January 22, 2027.
Screenings will take place in Los Angeles, Chicago, and Kansas City.

The big picture

Cineverse's partnership with Air Bud Entertainment and Pedigree is a strategic move to capitalize on nostalgia and pet-centric marketing ahead of the 'Air Bud Returns' release. This aligns with broader industry trends of experiential marketing and brand collaborations aimed at creating multi-generational appeal. The initiative also underscores Cineverse's push into family entertainment, following recent successes in horror and franchise revivals.

What we're watching

Marketing Impact: How the dog-friendly screenings will drive awareness and engagement for 'Air Bud Returns' ahead of its January 2027 release.
Brand Synergy: Whether the partnership with Pedigree can effectively leverage nostalgia to boost both Cineverse's family entertainment brand and Pedigree's pet product sales.
Event Success: The pace at which similar experiential marketing campaigns will be adopted by other studios to differentiate their family-friendly content.