87% of Canadian Small Business Owners Report Happiness Despite Economic Pressures
Event summary
- VistaPrint's 2026 Small Business Happiness Report reveals 87% of Canadian small business owners (SBOs) report being happy, despite economic challenges.
- 80% of SBOs are happier running their own business than working for an employer.
- 77% of SBOs are confident in their ability to grow or expand their business over the next 12 months.
- 80% of SBOs use AI tools at least monthly, with 72% reporting a positive impact on their happiness.
The big picture
The report highlights the resilience and optimism of Canadian small business owners, despite economic headwinds. This sentiment is driven by autonomy, passion for work, and the increasing adoption of AI tools. The findings suggest a shift in how entrepreneurs define success, prioritizing independence and personal fulfillment over traditional job security. With 2.7 million Canadians self-employed, this trend could reshape the future of work and business ownership.
What we're watching
- AI Adoption
- How the widespread use of AI tools among SBOs will affect operational efficiency and business growth.
- Investment Priorities
- Whether the focus on marketing, customer acquisition, and technology will sustain long-term business expansion.
- Generational Shifts
- The pace at which younger entrepreneurs (Gen Z and Millennials) will continue to drive small business happiness and innovation.