Chubb Survey Reveals Investment-Driven Luxury Collectors Overlook Insurance
Event summary
- 78% of young luxury collectors (HENRYs) view future value as a top purchasing factor, yet less than half insure their collections.
- 46% of uninsured collectors mistakenly believe homeowners insurance covers high-value items adequately.
- 94% express interest in valuables insurance, with 38% preferring coverage at the point of sale.
- Survey sampled 1,000 U.S. HENRYs collecting luxury items worth $10,000–$100,000+ conducted between August and September 2025.
The big picture
Chubb's findings highlight a strategic opportunity in the luxury collecting market, where affluent young collectors treat acquisitions as long-term investments but remain underinsured due to misconceptions. The survey underscores the growing trend of digital-first purchasing behaviors and the need for seamless insurance integration in high-value transactions. With 94% of respondents expressing interest in valuables insurance, Chubb is well-positioned to expand its market share by addressing this unmet demand.
What we're watching
- Insurance Integration
- How Chubb will capitalize on demand for embedded insurance at the point of sale.
- Market Education
- Whether Chubb can correct misconceptions about homeowners insurance coverage.
- Digital Transformation
- The pace at which luxury retailers adopt digital-first insurance solutions.
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