WoodSpring Suites Tops JD Power Rankings for Fifth Straight Year
Event summary
- WoodSpring Suites ranked #1 Economy Extended Stay Hotel Brand in JD Power's 2026 North America Hotel Guest Satisfaction Index Study.
- Brand achieved top ranking across all six evaluated categories: guest room, hotel facility, connectivity, staff, value for price, and check-in/check-out.
- WoodSpring Suites has 583 open properties as of Q1 2026, with 280 projects in the pipeline and 29 under construction.
- Choice Hotels International operates over 7,500 hotels across 22 brands in 51 countries.
The big picture
Choice Hotels International continues to solidify its position as a leader in the extended stay segment, with WoodSpring Suites serving as a key growth driver. The brand's consistent top rankings reflect its ability to meet the needs of long-term travelers while delivering strong value for franchise owners. As the hospitality industry faces evolving traveler preferences and economic pressures, Choice Hotels' focus on customer satisfaction and strategic expansion could further differentiate it from competitors.
What we're watching
- Brand Differentiation
- How WoodSpring Suites will maintain its lead in guest satisfaction amid increasing competition in the economy extended stay segment.
- Development Pipeline
- The pace at which Choice Hotels can convert its 280 pipeline projects into operational properties and sustain growth momentum.
- Market Expansion
- Whether Choice Hotels can leverage WoodSpring Suites' success to expand its footprint beyond the U.S. into international markets.
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