Choice Hotels Cuts Extended Stay Development Costs with Everhome Suites Redesign
Event summary
- Choice Hotels unveiled a redesigned Everhome Suites prototype on February 4, 2026, aimed at reducing development costs by 13% per room.
- The new design increases capacity to approximately 120 suites while maintaining midscale positioning.
- 27 Everhome Suites hotels are currently open, with 40 properties in the development pipeline.
- The prototype was developed in collaboration with BRR Architecture, ensuring scalability across markets.
The big picture
Choice Hotels' redesign of the Everhome Suites prototype reflects a strategic response to rising construction costs and evolving guest expectations in the extended stay segment. The company is positioning itself to capitalize on the high-growth midscale extended stay category, with a focus on operational efficiency and cost reduction. This move aligns with broader industry trends toward smarter, more efficient hotel development.
What we're watching
- Cost Efficiency
- How the 13% reduction in development costs will impact Everhome Suites' expansion pace and profitability.
- Market Demand
- Whether the redesigned prototype will attract more developers and owners to the extended stay segment.
- Operational Scalability
- The pace at which Choice Hotels can scale the new prototype across different markets.