Choice Hotels' Sleep Inn Launches Wellness-Focused Design with Four New Properties

Event summary

  • Sleep Inn by Choice Hotels opened four new properties under the Scenic Dreams® prototype, featuring nature-inspired design and wellness-focused amenities.
  • Hotels renovated under the Scenic Dreams prototype saw a RevPAR premium of +1.71 and a guest satisfaction score increase of 0.25 points year over year.
  • The new properties are located in Ashland City, TN; Middletown, PA; Henderson, NV; and Savannah, TN, strategically positioned near major attractions and transportation hubs.
  • More than 40 Scenic Dreams prototype hotels are currently in the pipeline, indicating strong growth for the brand.
  • The Scenic Dreams prototype is designed to be cost-efficient for developers, with streamlined construction and operational layouts.

The big picture

Choice Hotels' launch of the Scenic Dreams prototype for Sleep Inn aligns with the broader industry trend of prioritizing wellness and design in the midscale hotel segment. The strategic focus on operational efficiency and guest satisfaction aims to attract both travelers and developers, reinforcing Choice Hotels' position as a major player in the lodging franchisor space. With over 7,500 hotels globally, the expansion of the Scenic Dreams prototype could further solidify the company's footprint in key markets.

What we're watching

Performance Metrics
Whether the RevPAR premium and guest satisfaction improvements can be sustained across the new properties.
Development Pipeline
The pace at which the 40+ Scenic Dreams prototype hotels in the pipeline will be completed and their impact on Choice Hotels' market share.
Competitive Positioning
How Sleep Inn's wellness-focused design will differentiate it from other midscale hotel brands in the market.