Choice Hotels Accelerates AI Adoption with 11th Annual Mastery Tech Summit
Event summary
- Choice Hotels' 11th annual Mastery Tech Summit kicked off on February 27, 2026, with 800+ associates focusing on AI and emerging tech solutions.
- Interactive challenges include 'Capture the Flag' cybersecurity tests and AWS AI league competitions for rapid AI solution development.
- Last year's Mastery event led to a generative AI-assisted modernization of Hotel Suite, saving $750,000 and cutting timelines by months.
- Choice Hotels has a history of tech firsts, including the first hotel website with real-time rates (1995) and full AWS cloud migration (2024).
- The summit includes a community service event with Bey's Blessings to assemble comfort kits for the unsheltered community.
The big picture
Choice Hotels is doubling down on AI and cloud-based solutions to enhance operational efficiency and competitive edge in the hospitality sector. With over 7,500 properties globally, the company's focus on leveraging emerging technologies aims to drive revenue growth and cost reduction for franchisees. The Mastery summit underscores Choice Hotels' commitment to fostering a culture of innovation and practical application of tech solutions in real-world business challenges.
What we're watching
- AI Integration
- How rapidly Choice Hotels can scale AI-assisted development across its entire property portfolio.
- Cost Efficiency
- Whether the AI-driven modernization approach can be replicated for other legacy systems to drive further savings.
- Competitive Positioning
- The pace at which Choice Hotels can maintain its industry-first tech innovations to stay ahead of competitors.
Related topics