CHG Healthcare Taps Consumer Veteran to Overhaul Sales Operations
Event summary
- Pete LaBore joins CHG Healthcare as Executive Vice President of Sales Operations on September 23, 2026.
- LaBore brings 20+ years of experience in scaling consumer and tech-enabled businesses.
- He will focus on optimizing sales and recruitment operations, including AI and technology enhancements.
- LaBore previously served as CEO of Christy Sports and COO of Reformation and Backcountry.
The big picture
CHG Healthcare's hire of Pete LaBore signals a strategic pivot towards modernizing sales operations with AI and technology. This move comes as the healthcare staffing industry faces increasing pressure to optimize workforce solutions. LaBore's background in scaling consumer businesses suggests a focus on operational discipline and growth mindset, which could be pivotal for CHG Healthcare as it continues to expand its services to healthcare organizations nationwide.
What we're watching
- Operational Efficiency
- How LaBore's consumer industry experience will translate to healthcare staffing operations.
- AI Integration
- The pace at which CHG Healthcare can implement AI-driven sales and recruitment enhancements.
- Scalability
- Whether CHG Healthcare can sustain its growth trajectory with the new operational focus.