Centric Advisors Joins Cetera with $160M in AUM, Eyes Growth Expansion — Cetera Financial Group, Inc.

Event summary

Centric Advisors, a Houston-area wealth management firm, joins Cetera Financial Group with approximately $160 million in AUM.
Founded in 2016, Centric Advisors was co-founded by Zac Majors and Oscar Mondragon, who will leverage Cetera's GrowthLine for expansion.
The firm plans to recruit experienced advisors in the Houston area while maintaining its client-first culture.
Cetera's multi-channel ecosystem supports approximately 12,000 financial professionals and manages $330 billion in AUM as of June 2026.

The big picture

Cetera's acquisition of Centric Advisors reflects a broader trend of independent wealth management firms seeking scalable infrastructure to fuel growth. The deal underscores Cetera's strategy of attracting advisory teams with strong client relationships and a focus on personalized service. With $330 billion in AUM, Cetera continues to expand its network of independent advisors, positioning itself as a key player in the wealth management space.

What we're watching

Growth Strategy: How Cetera's GrowthLine will accelerate Centric Advisors' client acquisition beyond referrals.
Advisor Recruitment: Whether Centric Advisors can sustain its culture while scaling its team in Houston.
Market Positioning: The pace at which Cetera integrates Centric Advisors into its broader ecosystem.