Cetera Shuffles Leadership in RIA & Branches Channel with Two Key Hires
Event summary
- Cetera names Torrance Chaplin as Community Leader of Cetera Investors and Sean Marrin as Community Leader of RIA Network on July 30, 2026.
- Chaplin brings over two decades of wealth management experience, most recently as Regional Vice President at Primerica.
- Marrin has more than 30 years in financial services, previously serving as Division Director for RIA & Custody Services at Raymond James.
- Both will focus on advisor engagement, growth, and retention within their respective communities.
The big picture
Cetera's appointments reflect a strategic focus on strengthening its RIA & Branches channel amid increasing competition in the independent wealth management space. With approximately $630 billion in assets under administration and $296 billion in assets under management as of March 31, 2026, Cetera is positioning itself to better serve independent advisors seeking flexibility and scale. The hires underscore a broader industry trend toward consolidating advisor support services while maintaining autonomy for financial professionals.
What we're watching
- Advisor Retention
- Whether Chaplin and Marrin can leverage their combined experience to improve advisor retention rates within Cetera's communities.
- Recruitment Strategy
- How the new leadership will impact Cetera's ability to recruit high-performing independent advisors and RIAs.
- Community Growth
- The pace at which Chaplin and Marrin can drive sustainable business growth across their respective advisor communities.