Cetera Gains $350M AUA Team from Osaic in Strategic Advisor Recruitment

Event summary

  • Cetera Financial Group adds Minnesota-based MTI Financial Advisors team overseeing $350M in AUA from Osaic.
  • MTI, founded in 1988, specializes in high-net-worth families and retirees with 80% fee-based advisory relationships.
  • Team cites Cetera's technology platform and personalized support as key factors in their move.
  • MTI plans to expand office space and hire up to two additional advisors under Cetera's platform.

The big picture

This move reflects the ongoing consolidation in the independent advisor space, where firms seek scalable platforms that maintain personalized service. Cetera's ability to attract established teams like MTI suggests its model resonates with advisors seeking both resources and cultural alignment. The $350M AUA addition is notable but represents less than 0.1% of Cetera's total $630B AUA, indicating this is part of a broader strategy rather than a transformative acquisition.

What we're watching

Consolidation Momentum
Whether Cetera can sustain this pace of high-AUA team acquisitions from competitors like Osaic.
Platform Differentiation
How Cetera's technology and support model will impact advisor retention and client experience.
Organic Growth Potential
The pace at which MTI expands its team and AUA under Cetera's ecosystem.