Cetera Expands RIA Platform with Matkovic Financial Group Acquisition
Event summary
- Cetera acquired Matkovic Financial Group, an Indianapolis-based wealth management and tax planning firm overseeing $135 million in assets.
- The acquisition is the third into Cetera's RIA and Branches channel in 2026, launched in June 2025.
- Matkovic Financial Group joins the Avantax Planning Partners community within Cetera's RIA model.
- Cetera now manages approximately $640 billion in assets under administration and $294 billion in assets under management as of December 31, 2025.
The big picture
Cetera's acquisition of Matkovic Financial Group underscores the growing trend of independent advisors seeking operational flexibility while maintaining client continuity. The deal highlights Cetera's strategy of expanding its RIA platform through targeted acquisitions, positioning itself as a comprehensive Wealth Hub for financial professionals. With approximately $640 billion in assets under administration, Cetera is leveraging its multi-channel ecosystem to support advisors in scaling their businesses.
What we're watching
- Integration Success
- How Cetera will integrate Matkovic Financial Group's operations and client base into the Avantax Planning Partners community.
- Acquisition Pace
- Whether Cetera can sustain its current rate of acquisitions in the RIA and Branches channel.
- Advisor Retention
- The effectiveness of Cetera's 'forever home' value proposition in retaining advisors across different professional lifecycles.
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