CDM Smith Takes Top Honors for Brand Awareness Campaign at SMPS Awards
Event summary
- CDM Smith won first place in the Brand Awareness Campaign, Mixed-Media category at the SMPS 2026 Marketing Communications Awards.
- The 'What's Happening NEXT Is Happening NOW' campaign integrated thought leadership videos, social media content, recruiting initiatives, employee engagement activities, and a webinar series.
- The campaign focused on emerging technologies, shifting workforce dynamics, and evolving client needs in the AEC industry.
- CDM Smith is a privately owned engineering and construction firm specializing in water, environment, transportation, energy, and facilities.
The big picture
CDM Smith's recognition at the SMPS Awards underscores the growing importance of integrated marketing campaigns in the AEC industry. As firms face pressure to adapt to technological advancements and shifting client needs, effective brand awareness strategies are becoming crucial for maintaining competitive edge. The campaign's success highlights CDM Smith's ability to leverage internal expertise and collaboration to drive external engagement.
What we're watching
- Brand Strategy Impact
- How CDM Smith's award-winning campaign will translate into tangible business growth and client acquisition.
- Industry Trend Adoption
- Whether the focus on emerging technologies and workforce dynamics will position CDM Smith as a leader in innovative solutions.
- Campaign Sustainability
- The pace at which CDM Smith can sustain and evolve its thought leadership initiatives to maintain market relevance.