CBL Properties Bolsters West County Center with High-Traffic Retailers
Event summary
- The Cheesecake Factory to open at West County Center in fall 2026, joining a new restaurant concept to be announced.
- POP MART opened its first Missouri location at West County Center in May 2026.
- West County Center reports 98% occupancy, $900/sq ft sales, and 7.1M annual visitors.
- New retailers Levi’s, L’Occitane, Perfumania, and Urban Outfitters set to open in 2026.
- American Eagle Outfitters and Victoria’s Secret investing in store renovations at the center.
The big picture
CBL Properties is reinforcing West County Center’s market-leading position through strategic leasing of high-traffic brands, aligning with broader retail trends of experiential dining and limited-edition retail. With 98% occupancy and strong sales metrics, the property exemplifies CBL’s focus on high-quality enclosed malls in dynamic communities. The additions of The Cheesecake Factory and POP MART signal a targeted approach to attracting younger demographics, a key industry shift amid evolving consumer preferences.
What we're watching
- Traffic Drivers
- Whether POP MART and The Cheesecake Factory can sustain Gen-Z and Gen-Alpha foot traffic at West County Center.
- Market Positioning
- How CBL Properties leverages this leasing activity to strengthen its portfolio dominance in St. Louis.
- Renovation Impact
- The pace at which store renovations by American Eagle Outfitters and Victoria’s Secret enhance customer experience and sales.