cbdMD Expands Herbal Oasis THC Seltzer into Louisiana via Morales Beverage Group
Event summary
- cbdMD's Herbal Oasis THC-infused seltzer expands into Louisiana through a partnership with Morales Beverage Group, following strong Texas market performance.
- Statewide distribution begins in late February 2026, targeting convenience stores, independent beverage retailers, and premium lifestyle outlets.
- The THC beverage market grew to $1.6B in 2025 and is projected to reach $3.5B by 2030, per Fact MR.
- Herbal Oasis combines THC, CBD, CBG, and adaptogenic mushrooms in flavored seltzers like Lemon Lift and Mango Bliss.
The big picture
cbdMD's expansion into Louisiana strengthens its Gulf South footprint, capitalizing on the fast-growing THC beverage segment. The deal with Morales Beverage Group leverages existing distribution infrastructure to accelerate market penetration. With THC beverage sales projected to double by 2030, this move positions cbdMD to capture regional demand for alcohol alternatives.
What we're watching
- Market Momentum
- Whether Herbal Oasis can replicate Texas success in Louisiana, a state with different regulatory and consumer dynamics.
- Regulatory Shifts
- The impact of evolving federal THC regulations on the $3.5B projected market growth by 2030.
- Competitive Positioning
- How cbdMD differentiates Herbal Oasis in a rapidly growing THC beverage category.
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