Cascades Launches 100% Recycled Paperboard for Premium Packaging…

Event summary

Cascades Inc. launched Cascades lithoURB, a 100% recycled and recyclable paperboard for high-end lithographic printing in packaging.
The product is designed for food processing, beverage, produce, and consumer goods markets, aligning with brands' sustainable development commitments.
Cascades lithoURB can be certified FSC® Mix or 100% recycled, is pre-qualified as recyclable by How2Recycle®, and meets BRCGS food safety requirements.
The product has already won The Shelby Report's Sustainability in the Food Industry Award and was a finalist in the Retail Council of Canada's Retail Sustainability Awards.

The big picture

Cascades' launch of lithoURB underscores the growing demand for sustainable packaging solutions in the consumer goods sector. As brands increasingly prioritize eco-responsible attributes, the ability to offer high-quality, recycled materials positions Cascades as a key player in the circular economy. The product's immediate industry recognition highlights its potential to set new standards in sustainable packaging.

What we're watching

Market Adoption: How quickly brands in food processing, beverage, produce, and consumer goods markets will adopt Cascades lithoURB for their packaging needs.
Competitive Response: Whether competitors will introduce similar 100% recycled paperboard solutions, potentially intensifying the market competition.
Regulatory Compliance: The extent to which regulatory bodies will continue to support and incentivize the use of recycled materials in packaging.