Carrot Fertility Report Reveals Gaps in Patient Demand and Clinical Offerings

Event summary

  • Carrot Fertility's survey of 1,010 adults across the US, UK, Ireland, and Canada found high awareness of IVF (89%) but lower willingness to pursue it (58%), driven by cost and invasiveness concerns.
  • 84% of respondents expressed interest in metabolic health support, and 80% in men's health support, yet fewer than half had discussed these topics with a provider.
  • Nearly half of respondents (49%) first learned about fertility options only after beginning to try to conceive or encountering challenges.
  • 84% of respondents said access to multiple fertility options would make them feel more confident in their decisions, with 80% more likely to stay with an employer offering comprehensive fertility coverage.

The big picture

Carrot Fertility's report highlights a significant disconnect between patient preferences for less invasive, lower-cost fertility options and the current clinical focus on IVF. This gap presents an opportunity for Carrot and other providers to reshape fertility care delivery, aligning it more closely with patient needs. The findings also underscore the potential for comprehensive fertility benefits to enhance workforce retention, a critical factor for employers in competitive labor markets.

What we're watching

Market Alignment
How Carrot Fertility will address the gap between patient demand for comprehensive care and current clinical offerings.
Employer Retention
Whether employers will expand fertility benefits in response to growing demand for comprehensive coverage.
Clinical Integration
The pace at which metabolic and men's health support will be integrated into standard fertility care pathways.