Cardlytics, Inc.

Cardlytics, Inc. is a commerce media platform headquartered in Atlanta, Georgia, that partners with financial institutions to operate banking rewards programs. Founded in 2008, the company leverages anonymized first-party purchase data to make commerce more intelligent and rewarding for consumers and marketers alike. Its core mission involves bridging the banking and marketing industries through data-driven insights.

The company's primary offering is the Cardlytics platform, a proprietary native bank advertising channel. This platform enables marketers to deliver personalized cash-back offers and rewards directly to bank customers through digital channels such as online banking and mobile applications. Cardlytics gains insights from approximately half of all card-based transactions in the U.S. and a quarter in the U.K., utilizing this extensive data to help advertisers identify, reach, and influence potential buyers at scale. The company previously offered the Bridg platform, which provided customer data and analytics, but completed its sale in March 2026.

Recent notable developments for Cardlytics include the announcement of its First Quarter 2026 financial results, which highlighted strong operational performance. The company also reported inducement grants and, significantly, completed the sale of its Bridg assets to PAR Technology in March 2026. Amit Gupta currently serves as the Chief Executive Officer, having been appointed to the role in August 2024.