CPC Promotes Rachael Pinnock to Chief Commercial & Impact Officer
Event summary
- Rachael Pinnock, previously CPC's director of commercial strategy and impact, was promoted to Chief Commercial & Impact Officer on June 1, 2026.
- Pinnock succeeds Francois Robert, who left after 15 years of leading CPC's commercial growth.
- Pinnock's role focuses on sustainable revenue generation, marketing, strategic partnerships, and deepening corporate and community engagement.
- She brings experience from both Paralympic and Olympic environments in Canada and the UK, as well as global marketing experience with BMW and MINI.
The big picture
The promotion of Rachael Pinnock to Chief Commercial & Impact Officer signals CPC's strategic shift towards embedding impact into its leadership and commercial priorities. This move comes as the organization prepares for the LA 2028 Paralympics, aiming to deepen corporate and community engagement to elevate Paralympic sport. Pinnock's background in both sport and business suggests a focus on linking investment opportunities with measurable impact, aligning with broader trends in sports governance and corporate social responsibility.
What we're watching
- Revenue Strategy
- How Pinnock will leverage her experience to sustain and diversify CPC's revenue streams.
- Impact Measurement
- Whether CPC can effectively quantify and communicate the social impact of its initiatives.
- Partnership Expansion
- The pace at which Pinnock can secure new corporate partnerships to support CPC's long-term goals.
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