CMA Marketing Week 2026 Expands National Footprint with AI and Localization Focus — Canadian Marketing Association

Event summary

CMA Marketing Week 2026 runs May 4-8 across Toronto, Vancouver, and Montréal with virtual programming for members.
Keynote speaker Tucker Bryant to discuss winning in the 'age of infinite choice' at CMAfutureproof.
2025 event drew 2,500 registrants, up 47% from inaugural year, with 44 speakers across 20 sessions.
Expanded professional development opportunities include virtual classes on May 5 and 8 for members.

The big picture

The Canadian Marketing Association's annual event reflects growing industry focus on balancing technological innovation with localized consumer engagement. With attendance doubling in two years, the conference has become a key barometer for marketing strategy evolution in Canada. This year's emphasis on AI and regional differentiation suggests marketers are grappling with both global standardization pressures and hyper-localization demands.

What we're watching

AI Integration: How AI search discussions will shape brand discovery strategies in the coming years.
Localization Strategy: Whether Québec's marketing influence can scale beyond provincial borders effectively.
Event Scaling: The pace at which CMA Marketing Week can maintain growth while expanding professional development offerings.