CMA Expands Awards with Four New Categories, Names Co-Chairs
Event summary
- CMA names Nuno Bamberg and Nancy Crimi-Lamanna as co-chairs for the 2026 CMA Awards.
- Four new award categories introduced: Inclusive Marketing, Creator Content, Best Use of AI, and Trade Desk Award.
- Sponsorship added as a dedicated discipline in the awards.
- Awards ceremony scheduled for November 13, 2026, at Toronto's Westin Harbour Castle.
- $10 from each signature award entry will be donated to NABS.
The big picture
The CMA's expansion of its awards program with new categories and co-chairs underscores the organization's efforts to stay relevant in a rapidly evolving marketing landscape. The addition of sponsorship as a dedicated discipline highlights the growing strategic importance of sponsorship in modern marketing strategies. This move positions the CMA Awards as a comprehensive benchmark for marketing excellence in Canada.
What we're watching
- Category Expansion
- Whether the new award categories will attract more diverse entrants and reflect evolving marketing trends.
- Industry Leadership
- How the co-chairs' industry expertise will shape the awards' credibility and influence.
- Technological Integration
- The pace at which AI and digital advertising innovations will be recognized in future award cycles.