Canadian Marketing Association Names Esther Benzie as New CEO
Event summary
- Esther Benzie appointed as President and CEO of the Canadian Marketing Association (CMA), effective March 9, 2026.
- Benzie brings over 30 years of marketing leadership experience from roles at Procter & Gamble, CIBC, and the Association of Canadian Advertisers.
- She previously served as Senior Advisor and Acting President & CEO of the Association of Canadian Advertisers.
- Benzie's expertise aligns with CMA’s mission to empower marketers through education, thought leadership, and professional standards.
The big picture
The Canadian Marketing Association (CMA) is undergoing a leadership transition with the appointment of Esther Benzie as its new President and CEO. This change comes at a time when the marketing industry is rapidly evolving, driven by digital transformation and shifting consumer behaviors. Benzie’s extensive experience in both corporate and association roles positions her to strengthen the CMA’s national relevance and value proposition. The move reflects broader trends in professional associations seeking leaders with diverse industry backgrounds to navigate complex market dynamics.
What we're watching
- Strategic Alignment
- How Benzie’s background in brand strategy and marketing transformation will shape CMA’s future initiatives.
- Membership Growth
- Whether the CMA can sustain its recent momentum under new leadership, particularly in expanding programming and membership value.
- Industry Relevance
- The pace at which the CMA will adapt to evolving marketing trends and technologies under Benzie’s direction.
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