Call2Recycle Canada Expands Battery Recycling Push with Winnipeg Blue Bombers Partnership — Call2Recycle Canada, Inc. (Recycle Your Batteries, Canada!)

Event summary

Call2Recycle Canada partners with Winnipeg Blue Bombers to promote battery recycling during the 2026 CFL season.
5,000 battery collection cubes to be distributed to fans post-game on October 10, 2026.
Partnership includes in-stadium signage, digital content, and educational social media videos featuring Blue Bombers players.
Call2Recycle Canada has previously partnered with four CFL teams in 2023 for the 'Defend Home Turf' campaign.
Organization operates coast-to-coast with a network spanning every province and territory in Canada.

The big picture

Call2Recycle Canada's partnership with the Winnipeg Blue Bombers underscores the growing trend of environmental organizations leveraging sports as a platform for community engagement. This strategy aligns with broader industry efforts to make sustainability initiatives more accessible and relatable to the public. The organization's expanding network of provincial programs and partnerships positions it as a key player in Canada's circular economy, particularly as battery recycling needs continue to grow with the rise of electric vehicles and e-bike adoption.

What we're watching

Campaign Effectiveness: Whether the partnership can drive measurable increases in battery recycling rates among Manitoba residents.
Scalability: The pace at which Call2Recycle Canada can expand similar partnerships with other sports teams nationwide.
Regulatory Alignment: How the organization will navigate varying provincial regulations while maintaining its coast-to-coast network.