Call2Recycle Canada Partners with The Gaia Project to Boost Battery Recycling Education in New Brunswick Schools
Event summary
- Call2Recycle Canada partners with The Gaia Project to expand battery recycling awareness in New Brunswick schools.
- Program will initially reach approximately 30 schools during the 2026–2027 school year.
- The Gaia Project engages over 70,000 students and educators annually across 250 schools in New Brunswick.
- Partnership builds on the January 2026 launch of Call2Recycle's 'Recycle Your Batteries, Canada!' program in the province.
The big picture
This partnership aligns with growing regulatory and consumer demand for sustainable waste management solutions. As battery usage increases with the adoption of electric vehicles and portable electronics, education-driven recycling programs are becoming critical to closing the circular economy loop. Call2Recycle's expansion into New Brunswick schools follows similar initiatives in other provinces, reflecting a strategic push to embed recycling behaviors early in the population.
What we're watching
- Program Scalability
- Whether the pilot phase's success in 30 schools will justify expansion to more schools in subsequent years.
- Behavioral Impact
- The long-term effect of student engagement on household and community recycling habits in New Brunswick.
- Regulatory Alignment
- How provincial waste management policies may evolve to support or mandate similar educational initiatives.
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